Field Notes & Insights

What we’re seeing. What we’re learning. Where retail is going.

4 Reasons Why Your Trade Marketing is Likely to Fail

Jamie Calon | February 16, 2022

Your trade marketing is going to fail. Here’s why and how to fix it. In my 20+ years as a marketing consultant, I repeatedly see the same issues in brands of all sizes, across all industries.

Regulator Field Notes

Field Notes is the executive market briefing our leadership team reviews three times each week to stay sharp on how retail is evolving. We publish it because the patterns shaping the industry are worth sharing with you.

The Programmable Storefront

Regulator Field Notes #469: The Programmable Storefront 2026-08-10 Lego is building interactive “Brickscapes” in its flagship, while Nike is integrating dynamic digital screens into its “House of Innovation.” These executions transform retail spaces from passive points of sale into active ... Read More

The Programmable Retail Stage

Regulator Field Notes #468: The Programmable Retail Stage 2026-08-07 Brands are transforming static retail space into dynamic brand theaters. Dyson is deploying high-touch pop-up labs with interactive tech displays, while HP is rolling out immersive OMEN gaming hubs inside Best ... Read More

Brand Worlds: Interactive Activations Redefine Retail Space

Regulator Field Notes #467: Brand Worlds: Interactive Activations Redefine Retail Space 2026-08-05 Brands are transforming static retail shelves into hands-on brand experiences. Lego is deploying interactive play tables in travel retail, while Dyson is launching pop-up demo zones in New ... Read More

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