Field Notes & Insights

What we’re seeing. What we’re learning. Where retail is going.

4 Reasons Why Your Trade Marketing is Likely to Fail

Jamie Calon | February 16, 2022

Your trade marketing is going to fail. Here’s why and how to fix it. In my 20+ years as a marketing consultant, I repeatedly see the same issues in brands of all sizes, across all industries.

Regulator Field Notes

Field Notes is the executive market briefing our leadership team reviews three times each week to stay sharp on how retail is evolving. We publish it because the patterns shaping the industry are worth sharing with you.

Stay Updated with Regulator Field Notes

From Point of Sale to Point of Experience

Regulator Field Notes #472: From Point of Sale to Point of Experience 2026-08-21 Brands are transforming retail spaces into immersive destinations that prioritize interaction over transaction. Lego is building destination flagships with giant sculptures and AR experiences, while Porsche is ... Read More

From Shelf to Stage: Brands Build Immersive Retail Destinations

Regulator Field Notes #471: From Shelf to Stage: Brands Build Immersive Retail Destinations 2026-08-19 Samsung is building art gallery-inspired lounges in airports to showcase its Frame TV, while Dyson is launching salon-like Beauty Labs on high streets. These brands are ... Read More

Brand Theater: The New Standard for Retail Execution

Regulator Field Notes #470: Brand Theater: The New Standard for Retail Execution 2026-08-17 Brands are transforming physical retail from transactional spaces into immersive brand theaters. Moncler is designing flagship stores to feel like art installations, while Chanel is deploying massive, ... Read More

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