Field Notes & Insights

What we’re seeing. What we’re learning. Where retail is going.

4 Reasons Why Your Trade Marketing is Likely to Fail

Jamie Calon | February 16, 2022
Your trade marketing is going to fail. Here’s why and how to fix it. In my 20+ years as a marketing consultant, I repeatedly see the same issues in brands of all sizes, across all industries.

Regulator Field Notes

Field Notes is the executive market briefing our leadership team reviews three times each week to stay sharp on how retail is evolving. We publish it because the patterns shaping the industry are worth sharing with you.

From Shelf Space to Story Space

Regulator Field Notes #464: From Shelf Space to Story Space 2026-07-27 Mattel is building ‘Retail Theater’ concepts inside Walmart, while Chanel is launching a massive ‘Le Grand Numéro’ exhibition to immerse visitors in its fragrances. These activations transform static retail ... Read More

The Week in Trade: From Static Display to Interactive Stage

Regulator Field Notes #463: The Week in Trade: From Static Display to Interactive Stage 2026-07-22 Lego and Nike are transforming their retail footprints with immersive, interactive designs. Lego is rolling out stores featuring hands-on building stations, while Nike’s ‘Rise’ concept ... Read More

Brands Build Immersive Worlds Inside Retail

Regulator Field Notes #462: Brands Build Immersive Worlds Inside Retail 2026-07-16 Brands are moving beyond traditional merchandising to construct immersive physical worlds for consumers. Adidas is building massive, digitally-driven trade show booths, while Pringles is launching temporary pop-up arcades to ... Read More

More Great Articles

From Shelf Space to Story Space

Regulator Field Notes #464: From Shelf Space to Story Space 2026-07-27 Mattel is building ‘Retail Theater’ concepts inside Walmart, while Chanel is launching a massive

Read More
As Seen On
Trade Marketing as a Sales Tool

The sales process undoubtedly presents numerous challenges. From acquiring necessary samples to presenting to the buyer, each step can be arduous. A sales representative typically

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As Seen On
Learn From Everyone’s Story

https://youtu.be/XSXq0optbUo?si=sdb1kfvqliEHKrYLJamie Calon, Co-Founder and CEO at Regulator, was invited to sit down with Matt Morris, Podcast Host at Temy, and talk about finding role models

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