Field Notes & Insights

What we’re seeing. What we’re learning. Where retail is going.

4 Reasons Why Your Trade Marketing is Likely to Fail

Jamie Calon | February 16, 2022
Your trade marketing is going to fail. Here’s why and how to fix it. In my 20+ years as a marketing consultant, I repeatedly see the same issues in brands of all sizes, across all industries.

Regulator Field Notes

Field Notes is the executive market briefing our leadership team reviews three times each week to stay sharp on how retail is evolving. We publish it because the patterns shaping the industry are worth sharing with you.

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From Shelf to Stage: Brands Build Immersive Retail Destinations

Regulator Field Notes #471: From Shelf to Stage: Brands Build Immersive Retail Destinations 2026-08-19 Samsung is building art gallery-inspired lounges in airports to showcase its Frame TV, while Dyson is launching salon-like Beauty Labs on high streets. These brands are ... Read More

Brand Theater: The New Standard for Retail Execution

Regulator Field Notes #470: Brand Theater: The New Standard for Retail Execution 2026-08-17 Brands are transforming physical retail from transactional spaces into immersive brand theaters. Moncler is designing flagship stores to feel like art installations, while Chanel is deploying massive, ... Read More

The Programmable Storefront

Regulator Field Notes #469: The Programmable Storefront 2026-08-10 Lego is building interactive “Brickscapes” in its flagship, while Nike is integrating dynamic digital screens into its “House of Innovation.” These executions transform retail spaces from passive points of sale into active ... Read More

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5 Reasons Why Your Brand Needs a CGO

You may have noticed an increase in progressive brands employing new types of “C” suite executive positions, such as CNOs (Chief Networking Officer) and CSOs

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