
Trade Marketing as a Sales Tool
The sales process undoubtedly presents numerous challenges. From acquiring necessary samples to presenting to the buyer, each step can be arduous. A sales representative typically
Regulator Field Notes #469: The Programmable Storefront 2026-08-10 Lego is building interactive “Brickscapes” in its flagship, while Nike is integrating dynamic digital screens into its “House of Innovation.” These executions transform retail spaces from passive points of sale into active ... Read More
Regulator Field Notes #467: Brand Worlds: Interactive Activations Redefine Retail Space 2026-08-05 Brands are transforming static retail shelves into hands-on brand experiences. Lego is deploying interactive play tables in travel retail, while Dyson is launching pop-up demo zones in New ... Read More

The sales process undoubtedly presents numerous challenges. From acquiring necessary samples to presenting to the buyer, each step can be arduous. A sales representative typically

One of the biggest mistakes brands make when rolling out new systems is trying to drive adoption equally across every account in the field. On

Shared Article “The Regulator platform assists clients in organizing and managing project data like creative assets, approvals, and expenditures while establishing an effective feedback loop.

https://youtu.be/XSXq0optbUo?si=sdb1kfvqliEHKrYLJamie Calon, Co-Founder and CEO at Regulator, was invited to sit down with Matt Morris, Podcast Host at Temy, and talk about finding role models

Spreadsheets are one of the most versatile and widely used tools in the business world, but what happens when they crumble? Spreadsheets are one of
There’s no doubt that trade marketing is one of the most logistically heavy functional groups of the marketing world. This fact typically is ignored by

Effective communication enables virtually everything else your team does. It’s fundamental to productivity, performance, and output. Shared Article “If you manage multiple teams or distinct

Using the analogy of a bullwhip, let’s discuss how a business’s functional groups should interact to create a successful marketing structure. Click here to read
Digital marketing opened up strategies for automation by leveraging technologies to streamline and optimize various marketing processes, from lead generation to customer engagement. While brick-and-mortar