Field Notes & Insights

What we’re seeing. What we’re learning. Where retail is going.

4 Reasons Why Your Trade Marketing is Likely to Fail

Jamie Calon | February 16, 2022
Your trade marketing is going to fail. Here’s why and how to fix it. In my 20+ years as a marketing consultant, I repeatedly see the same issues in brands of all sizes, across all industries.

Regulator Field Notes

Field Notes is the executive market briefing our leadership team reviews three times each week to stay sharp on how retail is evolving. We publish it because the patterns shaping the industry are worth sharing with you.

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From Shelf to Spectacle: The Rise of Brand-Built Environments

Regulator Field Notes #474: From Shelf to Spectacle: The Rise of Brand-Built Environments 2026-08-26 Brands like Lego and Coca-Cola are moving beyond traditional advertising by constructing ambitious physical activations. Lego is deploying a life-sized F1 car pop-up, while Coca-Cola launched ... Read More

The Rise of Programmable Retail Environments

Regulator Field Notes #473: The Rise of Programmable Retail Environments 2026-08-24 Lululemon is building stores that blend retail with fitness studios and cafes, while Nike’s latest flagship integrates massive, dynamic LED walls. These brands are moving beyond transactions to create ... Read More

From Point of Sale to Point of Experience

Regulator Field Notes #472: From Point of Sale to Point of Experience 2026-08-21 Brands are transforming retail spaces into immersive destinations that prioritize interaction over transaction. Lego is building destination flagships with giant sculptures and AR experiences, while Porsche is ... Read More

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Trade Marketing as a Sales Tool

The sales process undoubtedly presents numerous challenges. From acquiring necessary samples to presenting to the buyer, each step can be arduous. A sales representative typically

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As Seen On
Learn From Everyone’s Story

https://youtu.be/XSXq0optbUo?si=sdb1kfvqliEHKrYLJamie Calon, Co-Founder and CEO at Regulator, was invited to sit down with Matt Morris, Podcast Host at Temy, and talk about finding role models

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