Regulator is the control tower for precision trade marketing.

Built to fix the most critical gap in a consumer brand’s sales funnel: the handoff from the digital world to physical retail.

Today, every sale starts online, in search, in social, in reviews, but without flawless in-store execution, the connection between online influence and real-world in-store purchase fails, and the sale slips away.

Regulator replaces the chaos of spreadsheets and scattered workflows with a single platform that gives brand teams real-time visibility and control, so the brand shows up exactly as intended, on every shelf, every time.

The last three yards get covered. The sale sticks. The smile happens.

Trusted By Top Brands

Disclaimer

1. Confidential Information

This presentation has been prepared by Regulator Inc. for informational purposes only. It does not constitute an offer to sell or a solicitation of an offer to buy securities. Any offering of securities will be made only through formal subscription documents provided to qualified investors.

2. Securities Notice

Any securities offered will be issued in reliance on applicable exemptions from registration under United States and Canadian securities laws. Participation will be limited to accredited or otherwise qualified investors who meet the required criteria under applicable regulations.

3. Forward Looking Statements

This presentation contains forward looking statements regarding expected growth, financial performance, market opportunity, and strategic direction. These statements are based on current assumptions and involve risks and uncertainties. Actual results may differ materially. Regulator undertakes no obligation to update these statements.

4. Financial Information

Certain financial figures included in this presentation are preliminary, unaudited, or based on internal projections. They should not be considered guarantees of future performance.

5. Risk

Investment in early stage private companies involves a high degree of risk, including the possible loss of the entire investment.

6. No Advice

Recipients should consult their own legal, tax, and financial advisors before making any investment decision.

Our Vision

To become the global operating system for trade marketing.

Eliminate waste. Unlock growth. Give every brand manager the tools to compete with precision.

Retail’s running on old code. We rewrote it to win.

The Problem

Trade marketing is a $1.1 trillion global spend category.

Most brands still run it through spreadsheets, email chains, and disconnected vendors.

The result: budget leakage, compliance risk, limited visibility, and inconsistent execution.

Digital marketing operates with precision. Physical retail execution does not.

What Regulator Is

Regulator is a purpose built SaaS platform that manages in store trade marketing from planning through execution.

It connects headquarters, field teams, vendors, and agencies inside one structured system.

Trade marketing stops being a cost center. It becomes a controlled growth engine.

Trade Marketing Is Broken

Consumer brands invest a massive amount of revenue into trade promotions. A majority fail to deliver expected returns. Billions are spent without accountability.

Why This Happens

Trade marketing still runs on spreadsheets, email approvals, manual asset distribution, and disconnected vendor coordination. Headquarters plans campaigns. Field teams execute with limited feedback. Finance sees the outcome after the money is spent.

Data Collection Failure

The Industry Is Shifting

Retail is evolving toward immersive experiences, personalization, data driven forecasting, and AI assisted decision making. The operational backbone behind trade marketing has not kept pace. Execution remains fragmented.

Process Failure

The Gap

Brands operate with modern digital systems, yet their physical retail execution remains largely analog. That gap costs money, slows growth, and erodes brand control. Regulator Closes that gap.

Feedback Failure

AI, Built for the Real World

Regulator operates in a world where AI alone cannot.

The work happens in stores. Real environments. Real conditions. Real execution. Displays, merchandising standards, competitor activity, custom installs, repairs, and field adjustments all require human presence. The data that matters does not exist until it is captured in the real world.

This is the gap most systems ignore.

Regulator closes it.

We turn human field activity into structured, reliable data through defined workflows that both people and AI operate within. Every task, every action, every input follows a controlled operational path.

These structures are not optional. They are the guardrails that align human teams and AI agents into a single system of execution.

The result is a live operational loop between the field and the business. Real world input becomes clean, usable data. That data drives decisions. Those decisions drive execution.

And the system gets sharper with every cycle.

Our Product

Regulator is a fully built SaaS platform that manages in store trade marketing from allocation to execution.It connects headquarters, field teams, vendors, and agencies inside one unified system across web and mobile.

Market Check ›

Market Check allows the brand to understand the actual marketplace through a clear, easy-to-use interface. This helps the team visualize and understand where marketing dollars are being spent, in real time, down to the last penny.

Fixture & Display ›

From allocation to repair, Regulator has a process for everything a fixture team needs to deliver concise reports on market presence.

Budget ›

Regulator can help the brand team track, visualize and understand where marketing dollars are being spent, in real time, down to the last penny.

POP and Promo ›

POP and Promo gives you complete control over every branded asset in the field. From POP signage to giveaways and campaign kits, every item is allocated, shipped, and verified at store level. See exactly what landed, where it’s active, and how your promotional spend is showing up in the real world, not just in a plan.

Custom Creative ›

Custom Creative ensures the right assets get built, approved, and deployed for each retail environment. From localized campaigns to account-specific executions, every request is managed through a structured workflow with clear visibility from brief to final delivery. Teams can move fast without losing control, producing tailored creative that actually shows up in-store, exactly as intended.

Secure Content Delivery ›

Secure Content Delivery is built into every part of Regulator. Every asset, across every workflow, is distributed through controlled access with full visibility. The right content reaches the right doors, every time, with no version confusion, no guesswork, and complete confidence that what’s in market is exactly what was approved.

Competitive Advantage

ERP platforms manage finance.
CRM platforms manage customers.
Point solutions manage fragments of the process.

None of them control the full lifecycle of in store trade marketing.
Regulator does.
It is purpose built for the execution layer between brand strategy and physical retail reality.

Structured First, AI Enhanced

North American Market Opportunity

North American CPG and Premium Brand retail sales exceed $1.6 trillion annually, with approximately 15 percent of revenue invested into trade marketing, representing roughly $247 billion in annual spend. If 30 percent of that becomes software addressable, the serviceable market exceeds $70 billion. At a conservative 2 percent SaaS capture rate, the North American opportunity alone represents approximately $1.5 billion in annual recurring revenue potential.

Global Market Opportunity

Global CPG and Premium Brand retail sales exceed $7.5 trillion annually. Roughly 15 percent of that revenue is deployed into trade marketing, creating more than $1.1 trillion in annual spend. As the industry digitizes, approximately 30 percent becomes software addressable, unlocking a serviceable market of over $330 billion. Even modest penetration supports a multi-billion-dollar recurring revenue category.

From Focused Beachhead to Global Scale

Regulator is not attempting to capture the entire market at once. It is executing in phases.

Short Term-Focused SAM

Win enterprise and premium mid market brands in the United States and Canada where retail complexity and compliance pressure are highest.

Medium Term - Vertical Expansion

Expand into adjacent verticals including OEM dealer networks, specialty retail, and premium lifestyle categories that share the same execution pain.

Long Term – Geographic Scale

Expand into Europe first, then select APAC markets, leveraging proven workflows, enterprise credibility, and structured implementation.

Target Industries and Strategic Advantage

Focused Industry Entry

Regulator serves CPG, Premium Brands, and OEMs with distributed retail or dealer networks where trade marketing execution is complex, expensive, and difficult to control.

These industries feel the pain first and adopt fastest.

Embedded Execution Layer

As headquarters, field teams, vendors, and agencies operate inside one structured system, visibility compounds and coordination improves. Because Regulator sits inside ordering, approvals, budgets, and compliance workflows, switching costs increase as adoption deepens.

Scalable SaaS Infrastructure

Cloud architecture enables expansion across regions, brands, and verticals with strong gross margins and low incremental cost.

Regulator is not a reporting tool.

It is the operating layer for physical retail execution.

Leadership Impact

Jamie Calon, Co-Founder and CEO

Jamie has always chased performance at the highest level. A Canadian National Team cyclist, national champion, and podium finisher across Track, Road, and Mountain Bike. He learned early that success means confronting obstacles, not avoiding them. His instinct? Find the next mountain. Build the tools. Turn challenge into advantage.

Innovation with a Global Impact

That mindset led to the co-invention of the VPP suspension platform, the first technology to truly crack the code on high-performance mountain bike suspension. VPP redefined the category and became the blueprint for most modern designs, fueling over $4 billion in product sales and setting the performance standard that has dominated the industry for two decades.

Turning Friction into Competitive Advantage

For 25 years, Jamie has applied that same approach to trade marketing, producing retail programs for some of the world’s most recognized consumer brands. Through his agency 54blue, he has built a reputation as an authority in retail strategy, sales tools, and trade marketing execution. His work blends technical innovation with commercial precision to deliver solutions that reshape categories and produce lasting economic impact.

Regulator is the product of that experience.

It is engineered to solve high-friction, high-cost problems with defensible technology built to scale.

The impediment to action advances action. What stands in the way becomes the way.
Marcus Aurelius

Core Team

Relentless operators, category architects, and proven builders with one goal — turning friction into competitive advantage.

Greg Stewart

Co-Founder and CTO

Greg is a career technologist with deep expertise in platform architecture, data systems, and trade marketing operations. He has been building complex software since a young age, with a background spanning data science, engineering, and applied AI. As co-founder and CTO of Regulator, Greg has led the development of the platform’s core infrastructure, bringing enterprise-grade reliability to an industry traditionally underserved by technology. His work combines technical precision with a practical understanding of retail marketing systems.

Brad Ralph

Chief Customer Officer (CCO), Regulator

Brad Ralph is the Chief Customer Officer of Regulator, where he leads Customer Success operations and ensures every client achieves measurable results. Before Regulator, Brad was a co-founder of iStockphoto, where he helped pioneer the microstock model that transformed image licensing globally. Over its lifespan, iStock has generated approximately $4 billion in sales, reshaping how creative assets are bought and sold worldwide. Following iStock’s acquisition, Brad spent more than 20 years at Getty Images in senior leadership roles, ultimately serving as Senior Vice President. He brings that rare combination of founder experience and enterprise-scale operational expertise to Regulator, working closely with the Sales and Product teams to align roadmap priorities and maximize brand outcomes. Brad also manages Regulator’s Trade Services team, ensuring elite execution across compliance, creative setup, promotional product management, and field logistics. His role is central to Regulator’s promise of speed, accuracy, and brand protection where it matters most.

Nick Woodhouse

Senior Board Member

Nick was Executive Vice Chairman of Authentic Brands Group (ABG), overseeing one of the largest brand portfolios in the world, valued at over $14 billion. He has spent more than a decade leading global brand growth, partnerships, and market expansion at scale. Nick provides board-level expertise in platform strategy, M&A, and brand ecosystem execution, offering Regulator strategic oversight and global market insight.

Revenue Model and Growth Strategy

Tiered Subscription Licensing

Regulator uses a tiered subscription model based on users, modules, and client operational scale. It offers Business and Enterprise options at varying price points for teams with different needs:

Business

$140 per user/month
Minimum 5 users

Enterprise

Starting at $2,000/month. Allows for 20 users. Advanced options are available and are priced on a case-by-case basis.

Scalable Growth Strategy

Additionally, Regulator generates revenue from customization for specific clients, system integrations, client training programs and several other miscellaneous support services.

The model supports growth through upselling, international expansion, and multi-industry adoption.