
The Financial Cost of Scrubbing the Market of a Bad Brand Ambassador
Many companies turn to brand ambassadors to promote their product or service, and it isn’t hard to see why celebrity endorsements are so popular. But
Regulator Field Notes #469: The Programmable Storefront 2026-08-10 Lego is building interactive “Brickscapes” in its flagship, while Nike is integrating dynamic digital screens into its “House of Innovation.” These executions transform retail spaces from passive points of sale into active ... Read More
Regulator Field Notes #467: Brand Worlds: Interactive Activations Redefine Retail Space 2026-08-05 Brands are transforming static retail shelves into hands-on brand experiences. Lego is deploying interactive play tables in travel retail, while Dyson is launching pop-up demo zones in New ... Read More

Many companies turn to brand ambassadors to promote their product or service, and it isn’t hard to see why celebrity endorsements are so popular. But

How can you tell if your organization’s process is effective? Do you have the sneaking suspicion that you could be doing things more efficiently? Take

As a trade marketing consultant, I’ve dealt with color my entire life. At my creative agency, 54blue, my team works with color in every project.

How can you tell if your organization’s process is effective? Do you have the sneaking suspicion that you could be doing things more efficiently? You’re
You may have noticed an increase in progressive brands employing new types of “C” suite executive positions, such as CNOs (Chief Networking Officer) and CSOs

In my 20+ years as a marketing consultant, I repeatedly see the same issues in brands of all sizes, across all industries. I have great

Let me start off with a fact that I 100% know is true from experience: Building a SaaS utility is brutal. Your product is never

This is a strange article. Instead of answering all your questions, I will tell you many of the questions you need to ask while managing