Field Notes & Insights

What we’re seeing. What we’re learning. Where retail is going.

4 Reasons Why Your Trade Marketing is Likely to Fail

Jamie Calon | February 16, 2022
Your trade marketing is going to fail. Here’s why and how to fix it. In my 20+ years as a marketing consultant, I repeatedly see the same issues in brands of all sizes, across all industries.

Regulator Field Notes

Field Notes is the executive market briefing our leadership team reviews three times each week to stay sharp on how retail is evolving. We publish it because the patterns shaping the industry are worth sharing with you.

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Retail Activations Become Immersive Brand Channels

Regulator Field Notes #478: Retail Activations Become Immersive Brand Channels 2026-09-04 Brands are transforming physical retail spaces from simple points of sale into complex, immersive brand channels. Aesop is rolling out interactive scent displays in its stores, while Burberry is ... Read More

Retail as Destination: Brands Invest in Immersive Store Environments

Regulator Field Notes #477: Retail as Destination: Brands Invest in Immersive Store Environments 2026-09-02 Brands are transforming retail spaces into immersive destinations that command shopper attention. Sonos is building pop-ups with dedicated listening rooms to provide controlled acoustic experiences, while ... Read More

Brand Worlds: Retail’s Shift From Storefront to Ecosystem

Regulator Field Notes #476: Brand Worlds: Retail’s Shift From Storefront to Ecosystem 2026-08-31 Brands are building entire physical worlds, moving far beyond traditional retail. Mattel is launching a 50,000-square-foot adventure park with a life-sized Barbie Beach House, while The North ... Read More

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The Programmable Storefront

Regulator Field Notes #469: The Programmable Storefront 2026-08-10 Lego is building interactive “Brickscapes” in its flagship, while Nike is integrating dynamic digital screens into its

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The Programmable Retail Stage

Regulator Field Notes #468: The Programmable Retail Stage 2026-08-07 Brands are transforming static retail space into dynamic brand theaters. Dyson is deploying high-touch pop-up labs

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